{"product_id":"matcha-green-tea-powder-30g","title":"Matcha Green Tea Powder (30g)","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eJapanese Matcha – Naturally Sweet, Vibrant, and Full of Umami\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e30g of matcha powder from \u003cb\u003eNagamine Seicha\u003c\/b\u003e in Shizuoka Prefecture, a region renowned for producing some of Japan’s finest green tea.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eExperience matcha the way it’s meant to be—rich, smooth, and naturally sweet. Our premium Japanese matcha is shade-grown for up to 30 days before harvest, a traditional method that increases \u003cb\u003eL-theanine\u003c\/b\u003e, the amino acid responsible for matcha’s signature sweet, mellow, umami-rich flavour.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eUnlike regular green tea, matcha is stone-milled into an ultra-fine powder and whisked directly into your drink. This means you enjoy \u003cb\u003e100% of the leaf’s antioxidants, nutrients, and gentle caffeine\u003c\/b\u003e, not just a brewed extract.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eWhy Our Matcha Stands Out\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s1\"\u003e🌱\u003c\/span\u003e Shade-grown for enhanced sweetness and smoothness\u003cbr\u003e\u003cspan class=\"s1\"\u003e🍃\u003c\/span\u003e High in L-theanine for umami and calm, focused energy\u003cbr\u003e\u003cspan class=\"s1\"\u003e💚\u003c\/span\u003e Vibrant green colour from naturally high chlorophyll\u003cbr\u003e\u003cspan class=\"s1\"\u003e🧘\u003c\/span\u003e Low bitterness compared to regular green tea\u003cbr\u003e\u003cspan class=\"s1\"\u003e✨\u003c\/span\u003e Perfect for lattes, smoothies, and traditional tea\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eMatcha vs. Regular Green Tea\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eRegular green tea is sun-grown, leading to higher catechin levels and a sharper, more astringent taste.\u003cbr\u003eMatcha, by contrast, is \u003cb\u003esweeter, creamier, and significantly more nutrient-rich\u003c\/b\u003e—a premium experience in every cup.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eElevate your daily ritual with authentic matcha sourced directly from Japan.\u003cbr\u003e\u003cb\u003eRich, vibrant, and naturally sweet — taste the difference.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eIngredients:\u003c\/b\u003e 100% Japanese Green Tea (Matcha)\u003cbr\u003e\u003cb\u003eNutritional Information:\u003c\/b\u003e This product is exempt from the requirement to provide nutritional data under Regulation (EU) No 1169\/2011.\u003cbr\u003e\u003cb\u003eOrigin:\u003c\/b\u003e Japan\u003c\/p\u003e","brand":"Iwata Japan Shop","offers":[{"title":"Default Title","offer_id":52138118840662,"sku":null,"price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0846\/8083\/5414\/files\/IMG_7698.jpg?v=1766452375","url":"https:\/\/iwatajp.uk\/products\/matcha-green-tea-powder-30g","provider":"Iwata Japan Shop","version":"1.0","type":"link"}